Feel the history in these walls

Reviving Nashville's Mother Church with a bespoke, fitted-for-forever visual brand

  • Background

    The Ryman Auditorium, Nashville's most treasured performance venue, wanted a visual identity revival. They challenged us to design an identity that felt as strong, timeless, and powerful as the history held within their walls.

  • Approach

    We studied the Ryman for unique qualities and found it to be a powerful space where you feel incredibly connected to its history, as if every performer left part of themselves in the walls. We found our direction: capture the essence of the building itself.

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  • Capturing the Soul of a building

    Originally built as a church in the 1850's, the Ryman Auditorium is a journey into another time and place. Known as "the Mother Church of Country Music," the Ryman is considered a favorite theater by many of today's greatest artists. We worked to embody this emotional power in a powerful identity that rooted its aesthetics in the essence of the building.

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